How Lifelong Creative Learning Can Boost Your Intellect, Self-Esteem, and Income

By Matt Ross


If given the opportunity to boost your intelligence, confidence, and finances, I imagine that you'd be interested. The issue, however , is that it's hard to figure out the best way to do it, which is understandable: considering how busy our day-to-day lives are, when would you find time to make it happen? And who would help you? And where would you begin?

Thinking of my own eclectic career paths (yes, there have been several), I figured out early on that I needed to embrace the concept of lifelong creative learning in order to survive and keep myself economically valuable to employers.

I started my professional life in the radio industry, which I loved. I travelled across various cities, music formats, and companies, and I was ultimately hired as the Vice President and General Manager of WAXQ-FM (Q104.3), a classic rock station in New York City, where I had the exciting and challenging responsibility of building it into a dominant and very profitable brand.

After 20 years in broadcasting, I was approached to run a startup company called School of Rock, which at the time was an eight-school chain of music education programs for kids. The company's principals needed someone to drive expansion, raise capital, and build a management team. I became fascinated with the role that music and creative education played at School of Rock, which helped kids to enhance their musical talent, develop teamwork skills, and gain confidence. Along the way, my team built the company into the national leader in music education for aspiring rockers ages 7 to 17, with franchises in over 100 locations in the U.S. and Mexico, and over 8,000 students.

When I got started at School of Rock, I needed to adapt to the responsibilities and demands of the role. I improved my digital and social media skills and learned about the most recent and most innovative web marketing tools. Carving out the time to develop and grow professionally took an enormous amount of focus and motivation, including the necessity to do intensive research and studying. While the process was rigorous, the payoff was huge: I gained new awareness, experience, and expertise that added to my worth as a professional and also bolstered my self-confidence.

The professional and personal benefits that are delivered by this type of lifelong creative learning are validated by a study project done by the Matrix Knowledge Group, an international consulting company with offices in London, Brussels, and Washington, DC. Their 2010 study, Lifelong Learning and Well-being: An Analysis of the Relationship Between Adult Learning and Subjective Well-being , found that "undertaking part-time education... is associated with an increase in well-being, and that this improvement in subjective well-being is equivalent to an increase in annual household income." Speaking from my own experience, I can absolutely attest to Matrix' conclusion.

I've taken my interest in and passion for creative education to a new, self-owned venture: the founding of One River, a lifelong learning center in Englewood, New Jersey.

In addition to One River providing engaging and creative classes to young students (kindergarten thru high school) via our School of Art and Design, One River is also attracting an adult student population with new digital design and technology education classes. A six-course certificate program covering Graphic Design, Digital Photography, Online Marketing and Web Design is offered with the purpose of helping adults to learn how to navigate the arena of digital technology with confidence and optimism. If you run a small business, having these skills can provide you with new services to sell. If you work in the corporate world, these skills may help in increasing your salary or provide flexibility to gain a new position. On a personal level, these can simply be cool, exciting, and fun talents to have.

The book What Got You Here Won't Get You There by Marshall Goldsmith recommended the necessity for evolving the culture of a company in order to make the successful transition from a startup to a growing, successful organization. Goldsmith's idea of evolution can be applied to individuals as well: we need to take a personal growth inventory and make a commitment to ourselves and our future by evolving intellectually, creatively, and emotionally.

Lifelong creative learning can help anybody achieve these rewarding goals.




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