In recent years there has been a tool by which people can build confidence and learn to rebuild their lives after experiencing tough life experiences. This tool is called subliminal messages and people wonder if they work or not. Subliminal messages work as a form of self hypnosis, and are based on Neuro Linguistic Programming, which was founded by John Bandier in the 1970s as a way of helping people overcome certain phobias. In NLP, a person uses positive affirmations that they create or which come from outside sources in order to counteract negative emotions. But do they really work? Yes In fact, this technique is so powerful; the US Government banned its use in television advertising decades ago! Dozens of scientific papers have been written demonstrating the effectiveness of subliminal messaging. Below are a few studies that have been conducted:
Research had demonstrated how subliminal messages are unconsciously received and processed as words within the brain (Malik, Krasney, Aldworth & Ladd, 1996). Research shifted from proving the reality of subliminal perception to seeking methods to enhance its effectiveness.So how does subliminal messaging work? Let us explore the process using the example of weight loss programming. Here, subliminal messages are designed to change an individual's relationship with food and alter the emotional triggers of excessive calorie intake.
When a person listens to subliminal audio's containing positive affirmations, they're more motivated to quit smoking and this works better than most smoking cessation products. Dr. Lloyd Silverman, a psychologist at New York University, has studied the benefits of subliminal audio messages for 20 years and he conducted a study in which he gave subliminal audio messages to one half of the group. He found that 65% of the people who received audio messages no longer smoke.
But it is here where the misinformation creeps in. Subliminal perception does not trigger a magical process whereby an individual can listen to the programming then automatically shed the pounds. Cognition, like voyages of discovery and home cooking cannot be outsourced. In truth, subliminal perception only refers to the one way communication of information.Information received through subliminal perception is no more in control of behaviour, than the unconscious world of dreams. The decisions which lead to life changes remain firmly in the territory of the conscious mind and are part of the normal decision making process.So if subliminal messages do not control behaviour - what's going on? Understanding what is going on requires a little more subtlety. Subliminal programming such as those produced by Subliminal Today are aimed at alter decision sets and reinforcing through affirmation, specific aspects of self-perception.
In order to achieve this, NLP is used to crystallise a complete and meaningful idea by addressing a cluster of related concepts. In our weight loss example, these may be healthy living, natural food, longevity, benefits of feeling healthier and the route to achieving the associated positive emotions.In essence the messages convince us at unconscious to consider "Hey, I am a healthy person, and capable of making healthy decisions." This idea is held 'front of mind' long enough for the individual begins to make healthier decisions more often. The mind has an opportunity to observe these new tendencies, feel good about the choices made, experience the benefits and consciously choose to alter self-perception. There is no stronger psychological principle than Cogito ergo sum - I think therefore I am.
Research had demonstrated how subliminal messages are unconsciously received and processed as words within the brain (Malik, Krasney, Aldworth & Ladd, 1996). Research shifted from proving the reality of subliminal perception to seeking methods to enhance its effectiveness.So how does subliminal messaging work? Let us explore the process using the example of weight loss programming. Here, subliminal messages are designed to change an individual's relationship with food and alter the emotional triggers of excessive calorie intake.
When a person listens to subliminal audio's containing positive affirmations, they're more motivated to quit smoking and this works better than most smoking cessation products. Dr. Lloyd Silverman, a psychologist at New York University, has studied the benefits of subliminal audio messages for 20 years and he conducted a study in which he gave subliminal audio messages to one half of the group. He found that 65% of the people who received audio messages no longer smoke.
But it is here where the misinformation creeps in. Subliminal perception does not trigger a magical process whereby an individual can listen to the programming then automatically shed the pounds. Cognition, like voyages of discovery and home cooking cannot be outsourced. In truth, subliminal perception only refers to the one way communication of information.Information received through subliminal perception is no more in control of behaviour, than the unconscious world of dreams. The decisions which lead to life changes remain firmly in the territory of the conscious mind and are part of the normal decision making process.So if subliminal messages do not control behaviour - what's going on? Understanding what is going on requires a little more subtlety. Subliminal programming such as those produced by Subliminal Today are aimed at alter decision sets and reinforcing through affirmation, specific aspects of self-perception.
In order to achieve this, NLP is used to crystallise a complete and meaningful idea by addressing a cluster of related concepts. In our weight loss example, these may be healthy living, natural food, longevity, benefits of feeling healthier and the route to achieving the associated positive emotions.In essence the messages convince us at unconscious to consider "Hey, I am a healthy person, and capable of making healthy decisions." This idea is held 'front of mind' long enough for the individual begins to make healthier decisions more often. The mind has an opportunity to observe these new tendencies, feel good about the choices made, experience the benefits and consciously choose to alter self-perception. There is no stronger psychological principle than Cogito ergo sum - I think therefore I am.
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