A Career In Consumer Goods

By Louise Adams


The FMCG industry covers lots of different products, some food related others not. Typically FMCG are bought as a result of advertising and promoting by the manufacturer. Goods like this are often bought with little or no real thought from the consumer. The goods are usually sold in supermarkets, convenience stores and other shops. Manufacturers often spend time exploring new ways in which to sell their goods and products. On a daily basis FMCG's are used by everybody in the Western world.

FMCG businesses are built on their brand names being recognized and sold in as many places as possible. The supply chain of consumer goods includes suppliers, manufacturers, logistical companies, warehouses, distributers, wholesales and many more. Careful marketing including advertising, promotional offers, free trials and television and internet marketing campaigns are required in order to run a successful consumer goods business.

Product marketing is imperative therefore it is essential that FMCG companies have good marketing staff. Whether you have years of experience or are just starting out in the industry, there will be an area for you to work in. There are also many. Many different brands and companies to work with.

Whatever stage you are at in your career you are more likely to be successful if you work with a specialist FMCG recruitment firm. A recruiter can help in a number of ways such as; getting your CV noticed, acting as a go between when negotiating terms, showing you vacancies that you did not know existed previously.

Axis Search is a fast moving consumer goods recruiter. Axis Search can help you find a job in the industry today. Whether you are new to FMCG or have worked in the industry for years Axis will be able to help and advise you.



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